Naresh Ramchandani

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Full name: Naresh Ramchandani

Area of interest: advertising, marketing, green issues

Journals/Organisation: The Guardian

Email:

Personal website:

Website: Guardian.co / Naresh Ramchandani

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Networks: http://www.linkedin.com/pub/naresh-ramchandani/1/76a/2b | http://www.facebook.com/people/Naresh_Ramchandani/528826431

Biography:

About: http://www.pentagram.com/partners/#/415

Education: University of Manchester

Career: Naresh began copywriting life at a fledgling HHCL in 1989. His first ad campaign for Maxell Cassettes won the Cannes Grand Prix the following year, and he launched First Direct with an innovative, interactive campaign which showed simultaneous commercials on ITV and C4 and asked the viewer to choose between them. In 1994 he became Creative Director at Chiat/Day London which swiftly evolved into St Luke's. There he created the 'Be extraordinary, not ordinary' campaign for Boots No7, re-establishing it the country's No1 make-up brand.

He also asked the country to 'Chuck Out its Chintz' in favour of IKEA's modern furniture and helped to make St Luke's 1999's agency of the year. In 2000 he started Karmarama which is best known for Van Den Puup, the monstrous parody designer created for IKEA, and for its own Make Tea Not War posters created for 2003's anti-war march which featured in the national papers and was included in an exhibition in the V&A. In 2004 Naresh was placed 23rd in a list of the 50 most important British Asians in the media, much to his mother's delight.

Joined Pentagram design studio as a partner in 2010

(from: Green Thing.com: profile: Naresh Ramchandani)

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Other roles/Main role:

Other activities: Creative consultant, partner at Karmarama advertising and design agency

Disclosures:

Viewpoints/Insight: Planetgreen.com: Meet Naresh Ramchandani and Andy Hobsbawm of Green Thing

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The Guardian:

Column name: 'On Advertising'

Remit/Info: Advertising, Marketing

Section: Media Guardian

Role: Advertising columnist

Pen-name:

Email:

Website: Guardian.co / Naresh Ramchandani

Commissioning editor:

Day published: Monday

Regularity: Fortnightly

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