Mike Southon



Profile:


Full name: Mike Southon

Area of interest: Innovation and entrepreneurship

Journals: Financial Times

Email: [mailto:mike@beermat.biz mike@beermat.biz]

Website: FT.com | beermat.biz

Blog: beermat club

Agent: beermat.biz: about us / speaking

Networks: Facebook



Biography:
Education: Papplewick School, Ascot; Wellington College, Crowthorne; Imperial College: mechanical engineering (not completed); University of Bradford: chemical engineering and economics Career:

Current position/role:


 * also writes/written for:

Other roles: Visiting fellow in innovation and entrepreneurship at London South Bank University; fellow of the Royal Society of Arts and the Professional Speakers’ Association

Other activities:

Disclosures:

Viewpoints/Insight:

TV/Radio: pod3.tv: The Beermat Entrepreneur: In Search of The Mea (YouTube VIDEO)

Controversy/Criticism:

Awards/Honours:

Scoops:

Other:



Books & Debate:

 * The beermat entrepreneur: turn your good idea into a great business OCLC 48834891, 2002
 * The boardroom entrepreneur OCLC 60370080, 2005
 * Understanding finance on a beermat OCLC 62479343, 2006
 * The beermat entrepreneur: turn your good idea into a great business OCLC 61879097, 2005

Latest work: Sales on a beermat OCLC 228197809, 2008

(all titles co-authored with Chris West)

and see: beermat.biz: The 'Beermat' books

Speaking/Appearances: beermat.biz: events & training

Current debate: 

Financial Times:
Column remit: Innovation and entrepreneurship

Section:

Role: Commentator

Pen-name:

Email: [mailto:mike@beermat.biz mike@beermat.biz]

Website: FT.com / Mike Southon

Commissioning editor:

Day published: Saturday (in print)

Regularity: Weekly

Column format:

Average length:



Articles: 2011

 * the right connections'' - If you are genuinely knowledgeable in a particular area, why not establish yourself as a key person of influence - 1st February
 * a good idea into a great business'' - There is no such thing as a bad business idea, just the ability to get people to pay for what you do - 24th January
 * to build a strong business'' - My New Year’s resolution is to spend more time with those who could build their own business, but lack the confidence or connections - 17th January
 * to do at closing time'' - Closing a sale strikes fear into the heart of nearly everyone involved in the sales process, but you can improve your chances - 11th January



Articles: 2010

 * must come first'' - Setting up a software business is relatively easy. The difficulty comes in trying to scale up the operations - 22nd December
 * time for the write stuff'' - Getting a book published has never been easier, but it still requires careful preparation about the potential audience needed to make it a success - 15th December
 * hardest person to hire'' - Hiring the right people for growth is an important priority, and the most difficult person to recruit is always the sales director - 11th December
 * litigate, just negotiate'' - Hot-headed entrepreneurs should beware that the only people who benefit from emotionally driven litigation are lawyers - 29th November
 * unsung heroes of procurement'' - Mike Southon explains how three entrepreneurs turned a specialist online group for procurement professionals into a valuable and scalable business - 23rd November
 * your ears and listen well'' - The better you are at something, the more you need some professional coaching - 16th November
 * tunes in to Liverpool'' - Mike Southon visits the 2010 Shanghai World Expo with Liverpool City Council’s entrepreneurial leader, Joe Anderson - 20th November
 * politics mirrors business'' - Many politicians have made good business people, but few make the reverse journey with much success - 1st November
 * is all about quality'' - Any network is all about quality rather than quantity, the depth rather than the breadth of your connections - 26th October
 * cash flow is king'' - Mike Southon raises a glass to Naked Wine for creating a business model based on building cash flow rather than an inventory of products - 23rd October
 * the dream price is right'' - What differentiates a good business idea from a bad one is the owner’s ability to extract money from people - 9th October
 * advice'' - Having the right image is vital for success in business, but many customers are more interested in sounds than picture - 2nd October
 * you need is gumption'' - Mike Southon pays tribute to those regions of the UK, showing the gumption of a successful entrepreneur - 25th September
 * proof of a testing routine'' - Mike Southon looks at the value of psychometric tests in assessing potential executive appointments - 18th September
 * big noise from a Small voice'' - Mike Southon raises a glass to Norman Small, founder of the Federation of Small Businesses - 11th September
 * that gives us something back'' - Mike Southon may sometimes rail at the way the government chooses to spend his hard-earned money, but he regards VAT as a completely fair tax - 28th August
 * our bright young a payback'' - Student entrepreneurship is thriving, a fact the coalition government would do well to remember when proposing graduate taxes - 21st August
 * support from Sheffield'' - Sheffield is moving beyond steel and reinventing itself as an entrepreneurial hub with a new festival of start-up activity - 19th August
 * be on the money'' - If you want a successful exit, choose your professional advisers quickly and carefully - 7th August
 * what exactly do you do?'' - Explaining how to go from secure employment to a portfolio career requires a significant change in attitude towards work - 31st July
 * is life after the public sector'' - Mike Southon offers some advice to those former civil servants who may be thinking about starting up on their own after the austerity Budget cuts - 24th July
 * textbook study in entrepreneurship'' - Entrepreneurship is more about intuition than academic study, but an MBA can be helpful if you approach it in the right way - 21st July
 * touch'' - Mike Southon looks at an agency that helps companies remain in touch with their customers as they grow in size - 10th July
 * bearing more than words'' - Mike Southon looks at an online that attempts to use the reach of email newsletters to increase business knowledge - 8th July
 * engines for big recovery'' - Millions of people would like to start their own business, but the government agencies are often not a great support - 26th June
 * delivers sound advice'' - Mike Southon looks at the lessons learnt from a sound engineer who created a business renting out amplifers to pop groups - 19th June
 * campus entrepreneurs'' - Opportunities exist for entrepreneurs on university campuses. They just have to apply some innovative thinking - 12th June
 * phone call that raised $23m'' - it took entrepreneurial drive for Mark Rose to turn round the environmental charity Flora & Fauna International - 5th June
 * frailties bedevil decisions'' - Few of us put any serious thought into the formal process that is required to make the right decision at the right time - 27th May
 * country, big on enterprise'' - Mike Southon marvels at the attiude of Estonian entrepreneurs, who make a virtue of their small size and use leverage to advance - 21st May
 * pains begin at 31'' - What many ambitious entrepreneurs not realise is that as they grow the nature and style of the business changes radically - 14th May
 * big thing is no small matter'' - Mike Southon looks at the career of Mark Needham, founder of Widget UK, who has a better idea than most about spotting hot new gadgets - 8th May
 * for success'' - Mike Southon profiles Carol Alayne, an entrepreneur who is trying to bring Savile Row traditions to female tailoring - 1st May
 * knows best'' - Mike Southon looks at what makes female entrepeneurs successful - 26th April
 * media and your message'' - Television appearances can help improve your brand if you prepare carefully - 16th April
 * for future growth'' - Mike Southon offers some advice for those facing the long, drawn-out journey to raise finance - 9th April
 * right tools for the job'' - It is important to remember that entrepreneurship is a team sport - 6th April
 * morals and manners'' - Iit is important for anyone providing mentoring to understand that it is often a thankless task - 27th March
 * steps and baby steps'' - Mike Southon looks at two entrepreneurs who have turned the recession into a positive opportunity to start up a PR consultancy - 23rd March
 * click you make'' - Mike Southon talks about how one entrepreneur has found a way to give back to society as a natural outcome of her day-to-day business - 16th March
 * benefits of failure'' - Mike Southon explains why James Caan, the Dragons’ Den panellist and owner of private-equity business Hamilton Bradshaw, is a wise investor - 6th March
 * top of the world'' - World domination is not as easy as many go-getting entrepreneurs believe it is. But that does not mean you should not try - 27th February
 * mother of invention'' - Mike Southon charts the entrepreneurial journey of Shamus Husheer, the man behind an innovative fertility monitoring device - 20th February
 * me a good plumber - now'' - Mike Southon looks at two entrepreneurs’ attempt to create a big business opportunity from a group of self-employed tradespeople - 13th February
 * and fingerprints'' - The digital footprint of consumers represents a golden opportunity for entrepreneurs - 5th February
 * on the fairway'' - Successful business angels all pass the golf club test - 2nd February
 * banks and benefits'' - Banks should repay their bail-outs – and some of the money could be channelled directly into the private sector, in the form of incentive-based loans for start-ups - 26th January
 * some purchase'' - For entrepreneurs dealing with professional purchasing staff, the correct approach is to sidestep any grandiose promises and to focus on delivering a small piece of work - 19th January
 * routes to sociable business'' - Mike Southon compiles a list of tips for business owners using internet-based networking platforms, such as LinkedIn and Twitter - 9th January
 * to work the networks'' - There are many online social networks and even more people who can advise on how to use them successfully. Much rarer are people who have started one of their own and made it consistently profitable - 5th January



Articles: 2009

 * bottom line as top priority'' - Mike Southon draws some lessons from a woman who has achieved success by working intelligently through the recession - 19th December
 * with the internet'' - Mike Southon explains how people have used free internet models to create completely new businesses. - 12th December
 * could all learn from Dyke'' - Mike Southon believes that Greg Dyke, former BBC director general, enjoyed the loyalty of his staff because he was a great leader. - 5th December
 * the free and easy route'' - Mike Southon claims that the concept of “free” business models represents a great entrepreneurial opportunity. - 21st November
 * directions for surfing'' - A very straightforward business plan is the best starting place for a successful internet business - 14th November
 * litter memory lane'' - We all occasionally look back and wonder what might have happened had we done things differently. But there is no point in dwelling on the past - 7th November
 * tricks and business skills'' - There is no reason why an introvert cannot be a very successful entrepreneur - 30th October
 * send your audience to sleep'' - Sponsor presentations at the start of conferences often send a cold chill through the audience. It does not have to be this way - 24th October
 * you want my advice...'' - Being able to find the right mentor can clearly be the difference between success and failure for an entrepreneur - 17th November
 * policies that get my vote'' - With the party conferences over, Mike Southon believes now is a good time for people with good ideas to make their voices heard - 10th October
 * into the spirit of giving'' - Big Brother is facing the cut. Is it not time for a better reality TV show? - 3th October
 * a foil to gain a cutting edge'' - Finding someone with complementary skills is a key element to building a successful business - 26th September
 * work leads to actual rewards'' - It is now common for start-ups to work virtually, and if you are clever you can use this to scale a business quickly - 19th September
 * a moral in this story'' - The long-term prospects for entrepreneurship in the UK are very good, if the attitudes of many of our school children are anything to go by - 15th September
 * the fun in the figures'' - The successful entrepreneur has many attributes, including energy, ambition, charm and an almost pathological fear of the spreadsheet - 7th September
 * for post-election'' - The holiday season will soon be over, and the political parties will be resuming their build-up to the next election. One battleground will be the post-election public expenditure cuts that will inevitably affect all of us - 2nd September
 * debt in the next downturn'' - I’ve been talking up recovery, but entrepreneurs also need to prepare for the next downturn – by having fun and always having cash - 25th August
 * contacts'' - It is often said that your personal value is not what you know, but who you know. This is powerful motivation for recent graduates to build their personal networks - 20th August
 * gem in a pile of rubbish'' - To become an entrepreneur, the standard procedure is to start with an idea and then try to build a viable business model around it - 20th August
 * time is more money'' - The commonest unit for assessing business performance is money, as measured by the balance sheet. But performance can be difficult to measure on a personal level, unless you look at another important unit: time - 18th August
 * yourself a fund finder'' - In spite of often fierce criticism, I do believe that government has its heart in the right place when trying to support entrepreneurs. My only issue is how it chooses to go about it - 11th August
 * lane to Penny Lane'' - It is good to recharge your ‘spirit battery’ now and again, and well-known destinations for this include The Vatican, Mecca and Jerusalem. Recently I returned from a pilgrimage to my first spiritual home, Liverpool - 21st July
 * dynamics'' - In the 19th century, the words ‘and son’ applied to a business was an indicator of security and longevity among the new middle-class industrialists and traders. But as companies began to grow and hire experienced management, many dropped the family epithet in order to appear more substantial, especially in international markets - 14th July
 * go can cut both ways'' - A sad by-product of any recession is the painful process of having to let people go. This should always combine the realities of the company’s performance with an assessment of an individual’s contribution - 30th June
 * does it for me'' - I approve of the word nice. It is prominent in the very simple guidance I give to early-stage entrepreneurs: be local; be reliable; be nice - 23rd June
 * the net results'' - There is a new mantra for succees in life and business: you must spend more time using online networks - 16th June
 * got start-up talent'' - Becoming a long-term success in showbusiness is therefore a team game, and is the same as the basic model for entrepreneurship - 2nd June
 * blueprint for a manifesto'' - The news seems to get grimmer by the day. This is not about the recession – most successful entrepreneurs have long since moved on from there - 27th May
 * to break all records'' - Everyone looks for original ways to promote their product and a good angle to make them stand out in a crowd. Suneet Tuli did so by getting in to the Guinness World Records - 19th May
 * tedium out of talkfests'' - Spring is here, and for those of us on the professional speaking circuit, this means appearing at company awaydays – events that are intended to be informative and inspirational - 12th May
 * way to a busier Britain'' - The government’s announcement of a new top income tax rate of 50 per cent for those earning more than £150,000 was followed by reports that some people, including well-known entrepreneurs, were planning to leave the UK - 6th May
 * remedy'' - The number of failing companies continues to rise as the recession bites and bills pile up. Dealing with creditors is one challenge, but when a tax demand puts the company payroll at risk, disaster may not be far away - 28th April
 * yourself short'' - It takes skill and application to communicate your message in just a few words, which is why good journalists and copywriters are so cherished - 20th April
 * pet project takes the lead'' - There will always be a need for local services with a little innovation - 5th April
 * the most of 7-year cycle'' - I often provide mentoring for early stage entrepreneurs and it is always fun to discuss new business ideas with enthusiastic people - 28th March
 * yourself an MOT'' - The recession has hit home recently as two of my friends’ businesses have gone under, in spite of having healthy order books - 21st March
 * clear on the write stuff'' - People can be divided into two categories: those who are intuitive and like to think up new business ideas, and those who are more grounded and prefer to put these great ideas into practice - 15th April
 * yourself a good deal'' - some tips on the art of negotiating - 28th February
 * as safe as houses'' - Making money through property speculation is popular in a good market. However, during a recession we are reminded that this is a complicated game only really understood by professionals - 21st February
 * wit and to woo'' - Stephen Fry is an actor, presenter, director and national treasure, but what you may not know is the phenomenon that is his ranking on Twitter, the social blogging site - 14th February
 * just leave us alone'' - Sooner or later, the banks will start lending again. Those of us who know how to use debt sensibly are ready to use it to stimulate growth in the economy. The only thing holding us back is the excessive taxation and regulation we face - 7th February
 * spots in January grey'' - January can be the most depressing month of the year, when post-Christmas euphoria vanishes with the arrival of credit card bills. This year, the gloom was compounded by the government revealing the depth of the downturn. But for those of us who ignored all this and got on with what we do, it was business as usual - 31st January
 * the tables on your bank'' - I wonder if the bank bosses realise that the attitude of many small businesses has changed - 24th January
 * calamities'' - The current run on the pound means it is much easier for us to sell our services abroad. The only problem is that abroad is a very strange place, populated by foreigners, many of whom have some idiosyncratic ways of doing business - 17th January
 * Some skills can be bought - With the economy showing few signs of recovering quickly, it is time to improve your view of the road ahead - 9th January



Articles: 2008

 * High spirits in low times - ‘Time to realign and recommit was the best personal investment I could make’ - 12th December 2008
 * Present and correct - The best Christmas present Mike Southon can suggest is to encourage someone to start a new business - 5th December 2008
 * Let late payers talk to the hand - The biggest pile of complaints from entrepreneurs in Mike Southon’s inbox is not about winning business, but getting customers to pay on time - 28th November 2008
 * Grapple with knowledge - Mike Southon dreams that one day he will have his own television show - 21st November 2008
 * Speaking personally - As a professional speaker, you will be pitched into strange surroundings, sometimes with an incorrect brief, a poor sound system and a hostile audience – it can all go horribly wrong. But when it does go well, it can be life-changing and rewarding – reasons you got into it in the first place - 14th November 2008
 * Laughing allowed - We all need inspiration and good advice in these hard times, as well as a good laugh - 7th November 2008
 * How to grow in a cold climate - Where do small businesses now go to fund their growth? Mike Southon believes the picture is not as bleak as it first appears - 31st October 2008
 * It’s all in the blood - Asif Rangoonwala, the entrepreneur behind burger buns and powerboat racing, owes his success to skills as a dealmaker and a trader - 24th October 2008
 * Help is close to home - It is easy to blame the government for the mountain of rules, according to Mike Southon. What entrepreneurs really need is an accumulator - 17th October 2008
 * Turmoil is the place to start - A recession is an excellent time to start a business - 10th October 2008
 * Tap into some tribal wisdom - One of the side effects of the partial meltdown of capitalism is a flurry of long-forgotten banking contacts sending me their business plans - 3rd October 2008
 * The lowdown on high tech - Even in hard times, there are always business opportunities - 26th September 2008
 * Try enrolling at finishing school - Mike Southon says that in business it is important to get a good work-life balance - 19th September 2008
 * Put on your thinking cap - Mike Southon is philosophical about the skills required for a successful start-up - 12th September 2008
 * Be your very own hero - A new business book uses a simple metaphor for entrepreneurship: the hero’s journey - 5th September 2008
 * Parental skills on the board - The biggest challenge is not in the workplace, but at home coping with parenthood - 29th August 2008
 * Unhappy chats at the bank - One of the symptoms of a credit crunch moving seamlessly into a recession is the chore of entrepreneurs spending more time with their bank manager - 22nd August 2008
 * Five questions for networkers - Generating leads is vital for all small businesses – far too important to be left to the marketing department or salesforce - 15th August 2008
 * That passion for marketing - One common feature to all successful entrepreneurs is that they are all good at marketing - 8th August 2008
 * Fun is serious for success - If your company’s management consultants are not amusing enough, you can always hire some jesters from the Ministry of Fun - 1st August 2008
 * Turn browsers into spenders - If you are not getting enough business, I have a suggestion: perhaps your website is too beautiful. More specifically, perhaps you have not yet got the hang of Web 2.0 - 25th July 2008
 * How to speak volumes - As a professional speaker, I am often asked for advice on how to develop a speaking career or for some tips on saying a few words at a particular event - 18th July 2008
 * Try some DIY consulting - One of the advantages of working for a small company is that you do not have to worry too much about strategy - 11th July 2008
 * A fitness plan for lean years - All around the UK, we hear of belts being tightened and budgets being cut - 4th July 2008



Links:

 * Wikipedia bio