Naresh Ramchandani



Profile:


Full name: Naresh Ramchandani

Area of interest: advertising, marketing, green issues

Journals: The Guardian

Email:

Website: Guardian.co / Naresh Ramchandani

Blog:

Agent:

Networks: Facebook



Biography:
Education:

Career: Naresh began copywriting life at a fledgling HHCL in 1989. His first ad campaign for Maxell Cassettes won the Cannes Grand Prix the following year, and he launched First Direct with an innovative, interactive campaign which showed simultaneous commercials on ITV and C4 and asked the viewer to choose between them. In 1994 he became Creative Director at Chiat/Day London which swiftly evolved into St Luke's. There he created the 'Be extraordinary, not ordinary' campaign for Boots No7, re-establishing it the country's No1 make-up brand.

He also asked the country to 'Chuck Out its Chintz' in favour of IKEA's modern furniture and helped to make St Luke's 1999's agency of the year. In 2000 he started Karmarama which is best known for Van Den Puup, the monstrous parody designer created for IKEA, and for its own Make Tea Not War posters created for 2003's anti-war march which featured in the national papers and was included in an exhibition in the V&A. In 2004 Naresh was placed 23rd in a list of the 50 most important British Asians in the media, much to his mother's delight.

(from: Green Thing.com: )

Current position/role: Columnist


 * also writes/has written for:

Other roles:

Other activities: Creative consultant, partner at Karmarama advertising and design agency

Disclosures:

Viewpoints/Insight: Planetgreen.com: Meet Naresh Ramchandani and Andy Hobsbawm of Green Thing

TV/Radio:

Controversy/Criticism:

Awards/Honours:

Other:



Books & Debate:


Latest work:

Speaking/Appearances:

Current debate: 

The Guardian: 'On Advertising'
Column remit: Advertising, Marketing

Section: Media Guardian

Role: Advertising columnist

Pen-name:

Email:

Website: Guardian.co / Naresh Ramchandani

Commissioning editor:

Day published: Monday

Regularity: Fortnightly

Column format:

Average length:



Articles:

 * all in the wrapper'' - 10th March 2008
 * roads lead to Honda'' - 11th February 2008
 * Uniqlo's creative team aren't muppets - 21st January 2008
 * Golden balls strikes again - 17th December 2007
 * No discomfort with this creature feature - 19th November 2007
 * Named and shamed - 5th November 2007
 * Ryanair takes a flier - and it works 22nd October 2007



Links:

 * Karmarama Stories blog
 * Karmarama.com