Mark Borkowski



Profile: timeline


Full name: Mark Borkowski

Area of interest: Media: PR and publicity

Journals: The Guardian

Email: [mailto:enquiries@borkowski.co.uk enquiries@borkowski.co.uk]

Website: Barkowski.co.uk | Guardian.co / Mark Bowkowski

Blog: Barkowski Blog

Representation: City Speakers International | PFD agency

Networks: Twitter.com "MarkBorkowski" | Facebook | The Fame Formula



Biography:
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Career: markborkowski.com: Who the hell is Mark Borkowski Current position/role:


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Viewpoints/Insight:
 * A Life in the Day of Mark Borkowski - Mark Borkowski, 45, the PR with a celebrity clientele, lives in Gloucestershire with his wife, Kate, and their boys, Janek, 9, and Joe, 7 - Interview by Caroline Scott, The Sunday Times, 18th January 2004
 * Confessions of a stuntman: Mark Borkowski on the fame game - The master publicist who promoted Jacko and Pavarotti and filled Selfridges with nude people is disturbed by the success of his profession – accusing it of promoting fake celebrity and soundbites that betray complex issues. He talks to Ian Burrell - The Independent, 28th July 2008

TV/Radio: YouTube playlist

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Books & Debate:

 * Improperganda: the art of the publicity stunt OCLC 46808021, 2001

Latest work: The Fame Formula OCLC 227274719, 2008 - 'How Hollywood's fixers, fakers and star makers created the celebrity industry'

Book review: The Fame Formula by Mark Borkowski and Look at Me by Peter Whittle - Jenny McCartney, Telegraph.co, 29th August 2008

Speaking/Appearances: see public-speaking, markborkowski.com

Current debate: 

The Guardian, et al:
Column remit: Insight into PR and publicity

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Role: Commentator

Pen-name:

Email:

Website: Guardian.co / Mark Bowkowski

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Articles: 2010

 * William and Kate's engagement shows the royal PR machine is well-drilled - Buckingham Palace will be overjoyed with the positive headlines garnered by the announcement of the couple's wedding - 22nd November 2010
 * Gordon Ramsay's open letter nightmare - If Gordon Ramsay wanted to expose an emotional family issue in the media he'd have been better off doing a Diana - 11th November 2010
 * Putin: is he the ultimate PR solution? - Does Vladimir Putin's macho posturing in his latest photoshoot really win over the electorate in Russia? - 2nd November 2010
 * PR advice for the Chilean miners - If I were advising the miners, I'd tell them to stick together – and to play the long game with the world's media - 18th October 2010
 * 2010: The first social media election - This is the first British general election in the social media age – what difference has it made? - The Guardian, 3rd May 2010
 * Pierrot Bidon obituary - Archaos founder who reinvented circus as an edgy art form for the industrial world - The Guardian, 21st March 2010



Articles: 2009

 * Why Tiger Woods PR disaster could scare brands off sports stars for good - Top firms' sponsorship of major sports stars was dwindling before news of golfer's affairs – now brands may steer clear altogether - The Guardian, 11th December 2009
 * In need of a tigerish attorney - Tiger Woods's lawyers' attempt at a media cover up of the 'improperganda' will inevitably damage his brand - "The Guardian", 7th December 2009
 * SideWiki changes everything - Google's SideWiki tool is the ultimate expression of people power - "The Guardian", 9th November 2009
 * My Edinburgh: Mark Borkowski, Publicist - The Independent, 17th August 2009
 * Cunning stunts: Edinburgh Festival's greatest PR moments - Edinburgh old-timer Mark Borkowski pays tribute to one of the festival's finest art forms: the publicists' tricks that propel certain performers centre stage - The Independent, 9th August 2009
 * Cristiano Ronaldo and Paris Hilton: was it a stunt? - Could the sight of the footballer and US heiress in LA the night before his Real Madrid deal was confirmed be a coincidence? - The Guardian, 12th June 2009
 * I’m sorry Simon Cowell, you are about 75 years behind the times - With his talent contests and pin-up girls, publicist Russell Birdwell pre-dated reality TV and lads’ mags - The Independent, 27th April 2009
 * Twits who ruin Twitter: Why some stars and PRs miss the point of tweeting - Britney's feed is sanitised, tedious vainglory, merely a bland sales pitch - The Independent, 13th April 2009
 * Rebranding the pollack as Colin: oceans away from a Consignia-style disaster - Consignia? Monday? Choco Krispies? All failed rebrands - but Sainsbury's renaming pollack as Colin should fare better - The Guardian, 6th April 2009

The Guardian: archive - 26th August 2004 / 9th September 2008



Links:

 * Wikipedia biog